Wednesday, November 8, 2017

Battle of the burger emoji




The twittersphere blew up the morning of Oct 28. When a “where does cheese go on a burger?” poll took over the newsfeed.


A poll that had those in a cyber dispute on whether cheese goes on top of the patty or under it,  after Journalist and Media Analyst Thomas Baekdal noticed that Google emoji was the only design placing  it on the bottom.


He tweeted a picture of Google’s emoji next to Apple’s and asked which the public thought was the correct way to use it.  

“I think we need to have a discussion about how Google’s burger emoji is placing the cheese underneath the burger, while Apple puts it on top.” said Baekdal.




The thread was filled with all types of opinions including ones that no longer related to  the cheese dilema, rather people where pointing out the placement of lettuce and tomatoes.


Many started including other companies that make have their own version of the burger emoji, such as LG, Facebook, and Microsoft. 

All designed differently but with the same concept as Apple, cheese on top of patty. 

After polls and discussions it was determined that Google has been doing it all wrong, many took it to call out Google CEO Sundar Pichai about the topic, in search of answers.

It was then when Pichai joined in the discussion, he tweeted in response to Baekdal original post.

“ Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this!” said Pichai.

Pichai did not answer the question, but only fired it up more the following days.

On Nov. 3rd the Seattle Google headquarters employees were given Android burgers for lunch.

A burger composed of cheese under patty and all he other components, to ease the fire they were under on social media.

One of the many to join in on the conversation was Shake Shack Culinary Director, Mark Rosati weighed in on taking Apple’s side, cheese on top of patty. 

This only lead to another debate, has Apple always been ahead of Androids? Many started taking the polls and tweeting at Pichai expressing that they are not surprised that Google had it all wrong.


via GIPHY

A totally subjective topic but just now are deciding to fix it, despite having this cheeseburger emoji put into place Unicon 6.0 in 2010 and placed into Emoji 1.0 in 2015 they are looking into change it.

While Apple has constant emoji updates.

The debate drifted from cheese placement to Apple vs. Google, and overall presentation of the burger, the thread that lead to 17,000 have retweeted the original tweet and 1,500 replies.